Muddy Puddles launches first retail store

Award-winning children’s outdoor clothing brand Muddy Puddles will be launching its first ever retail outlet with a new pop-up store in luxury shopping destination, Bicester Village.

The 180 sqft Muddy Puddles pop-up shop will be opening its doors on 20 January 2018.

Inspired by alpine adventures and forest schooling, the alpine hut-themed pop-up shop will be the perfect setting to showcase Muddy Puddles’ award-winning ski-wear range. The store will also feature Muddy Puddles’ trusted outerwear essentials including award-winning jackets, all-in-ones and wellies and shoppers will be able to take advantage of exclusive promotions.

“When the opportunity arose for Muddy Puddles to be a part of Bicester Village we were thrilled and delighted,” said managing director Natasha Ascott: It’s incredibly exciting and an honour to be one of a very few select children’s brands ever to appear in the Village.”

The Muddy Puddles pop-up store will be open to the public from January 20 to February 19, 2018 at Bicester Village in Oxfordshire.

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