Award-winning children’s outerwear brand Muddy Puddles has completed a deal to join forces with UK outdoor children’s clothing company, Kozi Kidz.
Bringing Kozi Kidz under the Muddy Puddles umbrella will see two of the original players in the outdoor kid’s market coming together to build and secure leadership in the sector and meet the challenges of 21st century omnichannel shopping habits.
Muddy Puddles will unveil the offering at the Outdoor Trade Show, taking place in Manchester between the 9 – 11 July 2019.
“We are incredibly proud of Muddy Puddles achievements to date,” said Natasha Ascott, “and are looking forward to the business continuing to grow and prosper with the former Kozi Kidz team With our continued commitment to innovation, quality and meeting consumer demand, it’s set to be an exciting time for all parties involved.”
Tomas Torstensson of Kozi Kidz also commented: “We are thrilled to be joining the Muddy Puddles team and building the business nationally and internationally drawing on our shared founding philosophies and brand values.”
Muddy Puddles will retain brand ownership.
