MORI launches Peppa Pig collaboration

Sustainable baby and toddler brand, MORI, has joined forces with Hasbro for an exclusive Peppa Pig by MORI collection.

The new range for 0-6 year-olds, features a signature print of Peppa and George, set amongst suns, moons and stars, across a collection of day, sleep and bath time wear.

MORI founder Akin Onal, commented: “We’re extremely honoured to partner with Hasbro on the Peppa Pig by MORI collection. Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones, while paying homage to the hit TV series which has been delighting preschoolers for almost two decades.

“The new collection represents a great synergy between our two brands and we’re excited to unveil the new designs which we’re sure will be loved by parents and children alike.”

Marianne James, vice president, EMEA and Asia, Licensed Consumer Products at Hasbro, added: “Peppa Pig encourages little ones to confidently jump in all of life’s muddy puddles and explore the world around them. With this beautiful and sustainably designed collection from MORI, her fans can take on any adventure – from the everyday to the epic, knowing that their best friend is by their side.

“As we lead into Peppa’s 20th anniversary next year, we’re excited to unveil even more entertainment, toy and collabs that celebrate the joy and adventurous spirit of everyone’s favourite pig.”

The daywear range is made from MORI’s signature organic cotton and bamboo fabric, and includes a ribbed collection in the Peppa and George print. The line includes a high neck top, flares, and a dress, a Peppe Pig reversible jacket, a George oversized sweatshirt and George ribbed dungarees. There is also a long-sleeved bodysuit for age 0-24m which features across the day and night collections.

For bath time, there is a hooded towel, and for the night collection, there is Peppa and George print pyjamas, a Clever Zip Sleepsuit and a 1.4 TOG front opening sleeping bag.

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