Company looking to gain further traction in the preschool aisle with new Octonauts toy line.
Moose Toys is further growing its presence in the preschool space, securing a deal with Silvergate Media for the toy rights to hit IP, Octonauts.
The new toy collection will support the popular preschool property – which first launched on screens in 2010 – and the upcoming release of new spin-off show, Octonauts: Above & Beyond which will debut later in 2021.
Moose Toys will create a full range of Octonauts toys including figures, vehicles, play-sets, plush, games and more.
The company has already enjoyed success in the preschool space through its successful Kindi Kids doll line and its master toy deal with BBC Studios’ Bluey.
“We’re incredibly honored to partner with Silvergate to bring the next chapter of Octonauts to fans across the world. The rich storyline and characters make for an incredible sandbox to develop fun, original toys,” said Joe Smith, senior director of global marketing, licensed brands, Moose Toys. “Octonauts is widely regarded as one of the top preschool properties, and this partnership further solidifies Moose’s strength and expertise in the preschool aisle.”
Ron Allen, evp of commercial at Silvergate Media, continued: “With proven success in the preschool aisle and a reputation for innovation, Moose Toys is the perfect partner to capture the world of Octonauts: Above & Beyond in toy form.
“We’re excited to collaborate on a new toy line that will help us take the brand in a fresh direction and create a collection of toys that kids will love.”
