Moonbug Entertainment has secured a prime spot in Asda stores nationwide, for a dual-branded activation focusing on children’s brands Blippi and CoComelon.
As part of a special activation arranged by The Point.1888, George at Asda has been given an exclusive style guide to create products for Cocomelon and Blippi. The products include branded daywear and nightwear clothing, accessories, bags, and footwear, and will be on sale across 453 Asda stores. In addition to the activation, there will also be a toy FSDU included.
The full branded cross-category activation began on 6 December in storefront mobile event unit. Having seen huge success with Cocomelon and Blippi earlier this year with Easter, the new activation is really exciting for Asda and George. The retailer will be supporting this new and exclusive promotion with POS activity and marketing.
“When it comes to the launch of soft lines across Blippi and CoComelon, the George and Asda buying teams have been excellent supporters of the Moonbug brands,” commented Hannah Stevens, head of retail at The Point.1888. “It had a strong apparel launch in Q2 and has carried lines throughout the year so it seems fitting that it should end the year with a bang.
“George at Asda will have a fantastic range of products and designs available for their customers in the lead up to Christmas.”
Jenna Perry, buying expert from George at Asda, added: “We’re really excited to partner with The Point and Moonbug to bring this collaboration to the market across George and Asda.
“Blippi and Cocomelon resonate well with our preschool customer and this launch will be great to showcase the licences just in time for Christmas.”
