High-end childrenswear supplier, Monnalisa has partnered with Leclerc Baby on a new line of strollers.
The recognisable floral pattern from Monnalisa will appear on Leclerc’s pushchairs as part of a three-year licensing agreement, which covers multi-channel international distribution.
Leclerc Baby by Monnalisa strollers are available to order now and available to consumers from April.
The Influencer stroller is an ultralight model with automatic folding button, featuring a removable bumper bar, sun canopy with +50 SPF protection, reclining backrest in three positions, rain cover and drink holder. The range will also include a nappy bag, footmuff and organiser.
Featuring a rose gold frame, combined with the floral pattern of the brand, the stroller is available in three colours – Antique Pink, Birch and Black.
Christian Simoni, coo of Monnalisa, commented: “We chose Leclerc Baby because it is a young, innovative and dynamic company who won us over with their ultra-light products and their concept, an expression of a contemporary lifestyle.
“Customers, who already appreciate our Layette offerings – onesies, bibs, rompers, suits and accessories, perfectly fit the profile of parents interested in high-comfort designer products. If the project has the market response we expect, we will further expand the range of products made in collaboration with Leclerc Baby.”
Bob Reiche, ceo, Leclerc Baby, continued: “We are delighted with the Monnalisa collaboration and very proud of the first Leclerc Baby by Monnalisa collections. The beautiful Monnalisa designs are a crown on our 2022 collection and of great value to us.”
