Channel 5’s popular preschool slot Milkshake! has teamed up with children’s reading charity BookTrust to get kids reading with story time videos and book giveaway competitions.
As part of World Book Day 2018, taking place on Thursday 1 March, BookTrust and Channel 5 Milkshake! are collaborating as part of a new initiative which will see Milkshake! presenters reading ten specially curated books.
Children and families will be able to access the entertaining stories on demand, as the videos will be uploaded daily onto the Milkshake! YouTube channel.
The first video was made available on Monday 26 February. On World Book Day, the reading will be broadcast at 6pm on Facebook Live as a bedtime story.
The books will also feature in a daily competition on Milkshake!, where viewers can win a set of all ten books to share with their family over the Easter holidays.
“We are delighted to be partnering with Channel 5’s Milkshake! to help get more families reading for fun,” said BookTrust ceo Diana Gerald. “We know that children who read for pleasure often perform better educationally while also being happier and healthier.”
“We hope families across the country enjoy these storytime videos and feel inspired to snuggle down with their little ones and get lost in a story.”
Ben Frow, director of programmes Channel 5 added, “Engaging our young audience with entertaining and educational content is at the core of our children’s programming, so we are delighted to bring a series of inspiring books to life working in partnership with the BookTrust.”
