Multiple ranges launch for iconic brand from likes of Tobias & The Bear and H&M.
The apparel programme for the classic Miffy brand continues to grow, with DRi Licensing overseeing launches of multiple ranges.
The first new year arrival in baby and kids fashion is from Tobias & The Bear. Available online and in high-end boutiques, the ‘cute-meets-cool’ unisex collection features ethically-produced premium quality pieces including bodysuits and bibs, t-shirt and jogger sets and baby bedding, all in Tobias & the Bear’s signature handwriting.
Meanwhile, in retailer H&M, there are ranges for babies and kids aged from newborn. The newest additions include three-piece jersey sets, tops, bodysuits, socks and briefs.
In addition, launching from spring for the youngest of Miffy fans are new baby lines from Dennicci, including sleepsuits, three-piece sets and a knitted Miffy novelty cardigan with cute bunny ears.
Alicia Davenport, licensing director at DRi, said: “Miffy’s simplicity and minimalist style lends itself perfectly to fashion and it’s exciting to see the apparel programme expanding further.
“2018 looks set to be a fantastic year for Miffy and we’re delighted to be welcoming these new apparel licensees on board.”
