The breastfeeding brand’s range of products has now expanded with major retailer, John Lewis.
Medela’s maternity lingerie, breast pumps and accessories are now available at the retail giant, making it easier for new mums to order the products with in-store and online listings.
The offering will include the Easy Expression Bustier, an innovative bustier which holds any Medela pump in place, enabling double pumping with ease. Also listed is Medela’s range of pumps, including the single electric Solo, the double Swing Maxi, or Freestlye Flex.
John Lewis’ buyer commented: “We are so pleased to grow the Medela collection within John Lewis stores and online. The brand is trusted by midwives and loved by mums across the country, so we are delighted to be able to offer mums even more essential items to support them through their journey into motherhood.”
The news follows wider developments for Medela as the brand also recently announced that its Solo and Swing Maxi breast pumps are now available in Mamas and Papas and Argos.
Medela’s sales manager, Patrick Sweeney, commented: “We are delighted to see the Medela bump to birth options expand within John Lewis, as well as launch on new retailers Mamas and Papas and Argos. Being able to offer new mums all the essentials they need through their bump to birth journey is really important to us, so to have these options available on further retailers is a really exciting development.”
