Medela’s The Big Breastfeeding Café, shortlisted for Best Preschool Marketing Award at the Progressive Preschool Awards, will return for the third year on Tuesday 15 May 2018.
Leading breastfeeding brand Medela is once again bringing mums across the UK together to host their own cafes where mums are encouraged to celebrate and chat about breastfeeding, share their experiences and support one another.
The first Breastfeeding Cafe, held in 2015, came about after Medela discovered that an overwhelming 76% of mums reported that talking with other mums at support groups gave them reassurance and support.
Now three years on it has garnered national exposure, celebrity support and engaged thousands of mums! The Big Breastfeeding Cafe 2017 saw over 60 mums host their own Breastfeeding Cafes last year across the UK, from Scotland through to Birmingham, London and Cornwall.
The cafes can be held in the comfort of their own home, at a nearby coffee shop or in a local hall.
“The Big Breastfeeding Café continues to be a brilliant way to demonstrate the importance of mum-to-mum support and raise awareness of breastfeeding in society,” says
Medela UK’s education manager and in-house lactation consultant, Sioned Hilton.
“We know that breastfeeding can be challenging but we also know that a problem shared is often a problem halved,” Sioned continues. “Ensuring that all breastfeeding mums have a reassuring and supportive network around them is vital which is why Medela is passionate about encouraging local, mum-to-mum support with its Big Breastfeeding Café.”
