Mayborn Group, the parent company behind the global superbrand Tommee Tippee, has acquired one of the UK’s leading baby sleep brands, The Gro Company.
The move will accelerate Mayborn’s international growth strategy, as the company will be able to take advantage of the shared retail channels and consumer base as it makes the move to expand its business within the baby sleeptime category.
“Gro Company has a fantastic range of well-loved and respected products which help parents get babies to sleep safely,” said Mayborn’s ceo, Steve Parkin. “We believe that we can use our global position to help grow this business dramatically and bring Gro’s sleeptime solutions to parents around the world.”
“Mayborn’s acquisition will mark a step change for Gro and enable us to bring our unique, innovative and trusted products to more parents around the world, helping them and their babies get a better nights’ sleep,” commented Dave Gough, coo for The Gro Company, who will remain in position to support and oversee the transition.
“Bringing together our trusted brand with Mayborn’s global infrastructure promises to be a fantastic marriage, enabling us scale up in a way that would have been impossible alone. I’m truly excited for the future of Gro Company,” he added.
The Gro Company will continue to operate from its current offices in Exeter, UK where most of its 38 employees are based.
