Mattel has announced an all-new Fisher-Price toy line based on new animated TV series Barney’s World, with the range set to launch in autumn 2025.
The line celebrates the iconic purple dinosaur’s enduring mission to nurture the power of love in every child while helping kids and their grown-ups amplify caring, love and kindness toward themselves, others, and their community.
Barney’s World is now airing on Cartoonito, followed by catch-up on Sky, Virgin, and NOW, with select episodes available on YouTube. Music from the series will also be available on YouTube and streaming platforms globally. The show positively encourages kids, validates their feelings, and shows them that their thoughts, emotions, and actions have value. And now Barney fans can take these important lessons learnt on screen into their playtime with a new line of toys designed to foster emotional growth and imaginative play.
“Barney has always stood for love and kindness, and we’re thrilled to bring him back with a fresh perspective for today’s families,” says Kelly Philp, senior director of marketing at Mattel. “This new product line celebrates the importance of community, sharing and self-expression, creating meaningful play experiences for kids and their grown-ups.”
The all-new Fisher-Price product line, launching this autumn, includes:
Fisher-Price Barney’s World Sensory Barney, 2Y+
This 10in Barney Sensory plush comes with six unique sensory textures for preschoolers’ development. Kids can practice their self-regulation skills as they trace the embroidered patterns on Barney’s feet, rub his soft ribbed belly and silky hands, or play with the heart-shaped popper attached to Barney’s hand.
Fisher-Price Barney’s World Plush Barney, 2Y+
Fisher-Price Barney’s World Plush Baby Bop, 2Y+
Fisher-Price Barney’s World Plush Billy Dino, 2Y+
Kids can embark on snuggly imaginative adventures inspired by the new Barney’s World series with these adorable 8-inch plush pals. Barney, his fun-loving friend Baby Bop and energetic buddy Billy Dino are all brought beautifully to life in plush form, and feature embroidered details and soft fabric perfect for hugs.
Fisher-Price Barney’s World Heart Hands Barney, 2Y+
Heart Hands Barney puts Barney’s glowing heart into your hands as a pocket-sized best friend. Press his belly to make him tilt his head and perform his loving heart gesture with heartfelt phrases and short songs all based on the new Barney’s World series. Featuring the fan-favourite “I Love You (I Love Me Too)” song from the series, plus 15 character phrases, this interactive Barney figure encourages kindness while inspiring imaginative storytelling play.
Barney’s World Barney Hey Friends Pack Figures, 3Y+
Kids and their friends will love making up new adventures with this Barney Hey Friends Figure 4-Pack. Includes Barney, Baby Bop, Billy the Dino and David, with moving arms and legs.
Fisher-Price Barney’s World Adventure Bus, 3Y+
Inspired by the Barney’s World series, the Adventure Bus has an open top, working wheels, a door that manually opens and closes, and a destination roller featuring Barney’s favourite places from the show.
