Spring retail campaign will run with the retailer until April 25.
Preschool brand Masha and the Bear is partnering with The Entertainer for a special spring campaign.
The four-week promotion – which ends on April 25 – will see the toy retailer’s stores branded with POS displays for the Animaccord property. This will be backed up with interactive meet and greet events with the Masha costume character.
The campaign will also feature various online and email activities such as social media contests with prizes from Animaccord partner, Simba Smoby Toys.
The previous joint campaign with The Entertainer – which was run in autumn 2017 – almost tripled the sales of Masha and the Bear toys from the Simba Dickie Group in the EMEA region.
Lianne Barber, senior marketing and licensing manager at The Entertainer, said: “The Entertainer is pleased to have the opportunity to focus on Masha and The Bear again for a four-week campaign.
“Last time the results more than exceeded our expectations and we look forward to seeing similar results for this campaign.”
Richard Belford, sales director at Simba Smoby Toys, added: “The Entertainer has been a key retail partner and supporter of the Masha and the Bear toys range since launch in 2016 and is a real destination for Masha fans.
“This two-part joint campaign will really create a sense of retail theatre at Entertainer stores, which will drive sell through of the toys and new lines in Q4 2018.”
Masha and the Bear debuted on Tiny Pop last December, with viewing figures growing steadily. Netflix, Cartoonito and Boomerang also air the show in the UK.
