Mamas & Papas to expand Next concessions

Nursery retailer Mamas & Papas is planning to expand its range of Next concessions with two new in-store branches set to open in the coming weeks, one in Manchester’s Arndale Centre and the other at Meadowhall Shopping Centre in Sheffield.

The new concession spaces will both offer a selection of the brand’s most popular lines, offering both new and expectant parents a wide range of parenting and nursery product, from strollers and bouncers to soothers and furniture.

Mamas & Papas has recently invested in its online business and range of new virtual services, with the opening of these new concession spaces forming a key part of the effort to develop a truly omni-channel experience as the brand looks to continue expanding and  developing its presence.

“We’re committed to developing our omnichannel offering to support all new expectant partners through their journey ahead,” said Nathan Williams, chief operating officer at Mamas & Papas.

“That’s about carefully expanding our store portfolio with our strategic concession partner, Next, investing in new product development, supporting our thriving online business, as well developing our new virtual personal shopping services.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.