New series of LEGO illustrated novelty board books will launch for a preschool audience.
Macmillan Children’s Books has secured a new publishing partnership with AMEET Publishing and The LEGO Group, which will see it publish a series of LEGO illustrated novelty board books for a preschool audience.
Based on the popular LEGO City brand, the books will tap into perennial preschool topics such as Fire Station and Building Site and will feature specially commissioned artwork.
The publishing will launch in August 2021 with two titles in Macmillan Children’s Books’ popular Busy Book format, followed by a seasonal Christmas title. The Busy Book format sells all around the world and its popular push, pull and slide mechanisms allow young children to interact with the book in a fun and rewarding way. The books will promote the LEGO themes and values, encouraging imagination and creativity among children.
“The LEGO Group is known and loved by children and parents the world over and we are delighted to be working in partnership with AMEET on this series of LEGO novelty board books for preschoolers which are sure to captivate young children,” said Nicole Pearson, publishing director, brands and media at Macmillan Children’s Books.
Dan Shepherd, international sales and marketing director at AMEET, added: “AMEET is LEGO Publishing’s strategic partner for the LEGO Books imprint. We are delighted to partner with Macmillan Children’s Books to publish LEGO Books in the Busy Books format with novelty elements and stories that encourage young readers to interact with the book – these titles fit perfectly into our Playful Reading programme that promotes creativity, imagination and play.”
