Little Tikes launches Little Stiglet campaign

Little Stiglet will front campaign through to spring/summer 2020 for Wheelz and Flyers category.

Toy brand Little Tikes has welcomed a new member to its team – Little Stiglet.

The new face of the Wheelz and Flyers category, Little Stiglet will front an on and offline campaign from mid-October through to spring/summer 2020.

Launched on social media, the campaign will tease viewers with a series of videos showcasing the range of products within the Wheelz and Flyerz range.

The videos – shot on location in London – put some of the latest products to the ultimate test. Budding aviators will see Little Stiglet take control of the YouDrive Rescue Chopper, which puts little tikes in control of the sky with auto hover technology and working headlights.

Viewers will also see Little Stiglet get behind the wheel of Tyre Twister Lights, Slammin’ Racers Runaway Railroad, RC Dozer Racer and more.

The campaign will be supported across Little Tikes’ social media channels, YouTube and an extensive press office campaign, which kicked off with gifting, a tour of London and included meetings with journalists across national media titles to showcase the products.

TV support will also underpin the campaign.

“The team have been really excited to unveil the plans for Little Stiglet and launch the campaign,” said Michelle Lilley, head of marketing UK at Little Tikes. “It’s been months in the planning and is set to show the product being played in an imaginative and adventurous light.

“We want to inspire and encourage children to be anything they want to be, and the Little Stiglet brings the element of imagination and role-play to the range.”

MORE NEWS
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
SmythsHeroToys500x500
 
Smyths Toys Superstores has named a number of preschool brands among its Hero Toys for Christmas 2024....
TIAAwards500x500
 
Retailers can compete nationally in like-for-like categories and can apply in more than one category, if applicable....
PaddingtonGap500x500
 
Gap is collaborating with the Paddington brand on a limited edition capsule collection of baby and toddler wear to celebrate the release of Paddington in Peru, which hits UK cinemas on 8 November....
MisirliPPSA500x500
 
Christine Roberts, head of licensing at Misirli, explains why the company supports the Progressive Preschool Awards....
JoolzHubnew500x500
 
The Joolz Hub² has been designed to meet the needs of urban parents, with a space-saving design shaped and refined following a survey of 5,000 parents....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.