Little Tikes calls on McFly mini to launch new My Real Jam campaign

Danny Jones was just 17 when he shot to fame with McFly, but his son Cooper has been called into the limelight by Little Tikes at only three years old, as he and his dad lead the brand’s #MyRealJamMusicMinis campaign.

The campaign sees Danny and Cooper recreate an iconic moment from musical history using Little Tikes’ brand new My Real Jam range of instruments for children and preschoolers who love to rock out.

The My Real Jam range includes My Real Jam DJ Table, Electric Guitar, Keyboard, Acoustic Guitar and Drums. All of the items in the new range come with packaging that doubles up as a case for the instrument, so that little ones can take it on the road.

Each toy comes with four superstar play modes – play with the band, free play, solo jam and play any song which uses Bluetooth so kids can play a song of their choice. Parents can also control when it’s time to pump up the music and rock out or listen to mellow beats with the volume control feature on each of the toys in the range.

Danny shared pictures of Cooper on his social media platforms, recreating the debut album cover from Oasis, Definitely Maybe.

Little Tikes and Danny are now calling on all parents and caregivers to join the musical movement and share pictures of their own children recreating classic images from rock and pop archives. Pictures shared under the hashtag #MyRealJamMusicMinis are also in with a chance of winning one of five My Real Jam bundles.

Some of the entries so far include a recreation of Phil Collins’ In the Air Tonight, a KISS remake complete with iconic face paint and a keyboard-playing pooch, a mini Freddie Mercury and a mini version of Elvis.

The brand has also recruited a raft of influencers to join in the campaign, with social media feeds set to be flooded with content over the coming days and weeks.

“Danny and Cooper clearly had a blast bringing rock history to life,” commented Michelle Lilley, head of marketing UK at Little Tikes. “The album cover is an iconic moment in musical history, and it is great fun to see Danny and Cooper recreate it together in pint-sized form. Musical play ticks all the boxes for playtime fun, it’s creative, exciting, and there’s an element of role-play that young children love. What’s more, it encourages brain development, self-confidence, and could spark a lifelong passion.

“We’re hoping to see more families take on the challenge of creating their own #MyRealJamMusicMinis scenes. We’re sure the pictures will live long in family albums, just like the originals have stood the test of time in rock and pop history.”

MORE NEWS
PPSA24Winners500x500
 
The winners of the Progressive Preschool Awards 2024 were announced this afternoon (Tuesday 12 November) at a glittering ceremony at the Royal Lancaster Hotel, London....
PPSAtrophies500x500
 
There are now just a matter of hours before the Progressive Preschool Awards 2024, with the final preparations being made for what is set to be a glittering occasion....
Hippychickteam500x500
 
Jeremy Minchin, joint md of Hippychick, explains why the company supports the Progressive Preschool Awards....
StrictlyBluey500x500
 
Preschool favourite Bluey is being transported into the Strictly Come Dancing ballroom, and will be dancing alongside the professional dancers to help raise funds to support BBC Children in Need....
Cybex500x500
 
Curated by a network of TIME editors, TIME Best Inventions is the annual list that recognises products, software or services that are revolutionising the world....
Cosatto500x500
 
Cosatto recently welcomed the Institute of Occupational Safety and Health (IOSH) to its Bolton HQ to conduct an intensive safety training programme....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.