Creative kids brand Makii to be unveiled at Top Drawer later this month.
Little Concepts is readying for the launch of its new creative kids brand, Makii, at the Top Drawer show later this month.
Makii (derived from the verb ‘make’) was founded in 2013 by illustrators Idris van Heffen and Mielo Pouwer from Rotterdam, the Netherlands. By bundling their talents together, they saw a great opportunity to create innovatory and creative products for kids.
Little Concepts is now bringing the fun and creative range to the UK and Irish markets.
The range consists of Giant Colouring Posters, Giant Stickering Posters and Whopping Wide Colouring Pictures.
As the stickering trend continues to grow in scale, Makii will be releasing new sticker products throughout 2018. A new sub-category called Makii Junior, featuring Bamboo Crockery Range, produced in collaboration with Global Affairs is also being launched in Q1 2018.
The themes cross over the entire range featuring Cityscapes, Under Water Adventures, Jungles Scenes and more.
Luke de la Mare, co-founder of Little Concepts, commented: “Makii fits into our portfolio of creative brands, doing things slightly differently. Idris and Mielo’s illustrations are unique and the themes they have created are fun, educational and most importantly playful. We can’t wait to launch the brand at Top Drawer.”
Little Concepts will be on stand S45 at Top Drawer from 14-16 January and on stand 5L34 at Spring Fair (4-8 February).
