Little Baby Bum adds Little Tikes as master toy

Range of products will bring to life popular digital IP from brand owner Moonbug.

Little Tikes has signed up to become the master toy licensee for hit digital IP, Little Baby Bum.

The brand – which was acquired by global entertainment company Moonbug last year – focuses on 3D animation with classic nursery rhyme stories and kids’ songs.

Little Tikes will bring to life the signature characters through a range of products designed for ages six months and up.

“For the past 50 years Little Tikes has created innovative products that have spanned generations,” said Isaac Larian, ceo and founder of MGA Entertainment, which owns Little Tikes. “Little Baby Bum’s exceptional content and vast online presence, combined with Little Tikes’ deep understanding of kids and parents, makes this collaboration a perfect match. We have accelerated the creative process to ensure products will be available at key retailers this fall.”

René Rechtman, co-founder and ceo of Moonbug, added: “We are excited to launch a toy line together with MGA to offer kids around the world the opportunity to connect our much-loved nursery rhyme stories with tactile experiences, which will support their development.

“It is long overdue that digital IP, which has a vast global audience, is connected with the physical world.”

Little Baby Bum has a global fanbase of over 28 million subscribers, with the videos having been watched over 23 billion times on YouTube alone and are available in 11 different languages.

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
SmythsHeroToys500x500
 
Smyths Toys Superstores has named a number of preschool brands among its Hero Toys for Christmas 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.