Global Licensing Group has this afternoon (May 7) confirmed that Licensing Expo, rescheduled to take place in August in Las Vegas, will not take place.
The 40th edition of the world’s largest licensing trade show will celebrate next year, returning May 25-27, 2021, at the Mandalay Bay Convention Center in Las Vegas.
Nonetheless, the need to connect with partners, colleagues and the community is greater than ever, so, in partnership with Licensing International, the GLG will deliver a series of multi-platform events through the remainder of 2020.
“The challenges associated with the COVID-19 pandemic and the uncertainty it is leaving in its wake has made it impossible for us to deliver the Licensing Expo experience we all know and love in its current dateline,” explained Anna Knight, vp licensing, Global Licensing Group, Informa Markets. “Not running Licensing Expo this year was an incredibly tough decision to make, but what it means is we now have a whole year to rip up the rule books and produce the greatest ever global licensing show to celebrate its 40th anniversary in 2021.
“We have also been collaborating closely with our association partner, Licensing International, to develop a programme of new and meaningful events that will continue to unite the global licensing community over the next 12 months.”
Maura Regan, president of Licensing International, continued: “We understand first-hand the importance of in-person meetings to move your business forward. The current situation makes this impossible. We will continue to offer programmes helping our members and the industry at large to stay informed, stay connected and keep moving forward.”
The first such event will be Licensing Week – five days of virtual keynotes, educational seminars, matchmaking, networking and a digital exhibition, taking place from June 15-19.
The online-only event has already drawn considerable interest from the global licensing community, with sponsorship opportunities nearly sold out.
Anna continued: “The positive feedback we’ve had about Licensing Week has blown us away. We know that now, more than ever, having the chance to connect, do business and network is so important to the licensing community. We are absolutely committed to providing those platforms to engage.
“June will be the first virtual licensing event, but it will definitely not be the last. And, if you consider what we’ve managed to achieve with this event in such a short space of time, you can imagine how excited we are about future digital gatherings.”
Brand Licensing Europe is due to take place from October 6-8 at London’s ExCeL, with multiple scenarios currently being mapped out to ensure the event provides exhibitors and visitors with the best possible experience and return on investment.
This will be followed in November with the Licensing Leadership Summit – the executive level conference and networking event – held at New York’s Hilton Midtown on November 5-6.
Anna explained: “Licensing Leadership Summit will be a critical date within the 2020 licensing calendar. Living through a pandemic has changed so much of what we thought we knew about licensing, manufacturing, consumers and retail. It’s imperative that the best, most experienced brains in the industry unite to help us all understand how these changes will impact our future, how we mitigate the challenges and maximize the opportunities.
“Every senior person within the global licensing community needs to be at Licensing Leadership Summit in November, contributing to the thinktank that will drive the future of this industry.”
Licensing International’s Maura concluded: “The health and safety of our members is our first priority, and we believe that the combination of Licensing International’s and GLG’s programme of events for 2020 and 2021 will provide some much-valued opportunities for online and offline engagement over the next 12 months.”
You can register to attend Licensing Week for free from May 18 at www.licensingweekvirtual.com.
