LEGO DUPLO has joined forces with footballing parents Jamie Vardy and Casey Stoney for a new campaign which helps to celebrate toddler milestones.
The duo are ‘Experts in Celebration’ in the campaign and have starred in a special video with their young children.
Leicester City star Jamie – wearing dinosaur ears – and former Team GB captain Casey – who can be seen high fiving and bunny hopping – encourage parents to celebrate their children’s milestones, with help from child psychologist, Sam Wass, reported SportIndustry.biz.
Jamie challenges his son to a kickabout before celebrating a goal by showing off his corner flag air guitar move, while Casey forgoes her traditional coaching tactics after congratulating her daughters’ great work.
“I’ve definitely been known to get creative when it comes to goal celebrations and the same goes for us celebrating milestone moments at home with the kids,” commented Jamie. “Learning at home during lockdown was challenging for children and lots of them found it frustrating, but as a parent I know that encouraging and supporting even the smallest achievements goes a really long way to making them feel happy and confident.”
Casey continued: “The biggest job as a football manager is to support and encourage your team, and there’s no better way to do this than by celebrating with them. By cheering them on from the side lines and lifting their energy at half time, I boost team morale and help my players’ development.
“I use the same tactics as a mum. I’m my kids’ biggest supporter and celebrating moments with them helps nurture their development and growth.”
You can check out the video below:
