Lansinoh breastfeeding celebration makes national press

A series of photographs celebrating breastfeeding, taken as part of a collaboration with breastfeeding brand Lansinoh, have made the national press and gone viral online.

The pictures were commissioned by Lansinoh for World Breastfeeding Week with the aim of normalising the natural process of breastfeeding.

The project saw New York City-based photographer Tina Boyadjieva travelling to 19 different countries including Sri Lanka, South Africa, Uganda, China, Turkey, the UK and Peru to capture the candid moments and celebrate the bond between mums and their breastfeeding babies across different cultures.

“Even though every mother has a different journey, they are all united in the undisputed love and dedication they have in caring for their baby,” said Lansinoh’s ceo Kevin Vyse-Peacock.

World Breastfeeding Week 2018 took place from 1 – 7 August and this year’s slogan was ‘Foundation of Life’. According to the World Alliance for Breastfeeding action, this was because in a world ‘filled with inequality, crises and poverty, breastfeeding is the foundation of lifelong good health for babies and mothers’.

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