The pre-loved baby & Kids luxury platform is now at Selfridges Birmingham, Trafford and online at selfridges.com.
Kidswear Collective first opened as a three-month pop-up in the kidswear department at Selfridges’ flagship Oxford Street store in March 2020, and has now opened two further stores in Birmingham and Manchester, Trafford.
All three stores carry pieces for babies and children from birth to 14 years, with the edit comprising clothing, footwear and accessories.
Shoshana Kazab, Kidswear Collective’s founder, commented: “We are passionate about changing the perception of what pre-loved kids fashion looks life and couldn’t think of a better partner to help spread this message.
“Our partnership with Selfridges has been instrumental in changing the way customers think about their kids’ wardrobes and it has been wonderful to see them embrace shopping for ‘mixed’ wardrobes in-store.”
Helen Attwood, kidswear buying manager at Selfridges, added: “Kidswear Collective launched with us as part of our Project Earth initiative, encouraging customers to change the way they shop. It has been very encouraging to see the positive response our customers have had to pre-loved kidswear, which is why we are excited to extend the concept across our other stores.”
