The latest addition to the JoJo Maman Bébé store portfolio opened in Wilmslow last Saturday, 10 February 2018.
The new mother and baby boutique will stock the full baby and children’s collection, including everything from nursery products and baby essentials to gifts and toys.
“Wilmslow has long been on our agenda after receiving lots of emails from young families wanting us to open, but finding the right location took time,” said Laura Tenison, founder and ceo of the multiple award-winning retail chain.
She added; “Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. Just before opening, we email local customers and incentivise them to visit the town and our store. They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.”
JoJo Maman Bébé was first lunched 24 years ago as a kitchen table business, specialising in maternity and baby products. The company now has over 80 stores as well as trade sales to 50 countries.
(pictured: Aberdeen store)
