Joie’s refreshed and elevated 2025 luxury Signature collection was spotlighted at an exclusive fashion show on 26 March at London venue 8 Northumberland Avenue.
Guests were treated to a drinks and canapé reception, while models took to the runway to unveil the collection in a dynamic display.
Brought to life by the Joie fashion team, the new and improved collection is crafted for parents who value aesthetics, subtle details and high-quality craftsmanship, and are willing to invest in baby gear that complements their personal style.
At the heart of the fashion-forward collection are little details that set the Signature range apart. Inspired by the latest interior design trends, a sleek vertical stitching motif is featured throughout the collection to create refined texture and subtle focal points.
The fabrics have all been hand selected in earthy, neutral tones, for a refined and timeless overall style. To finish off the look, vegan leather touches have been applied on Joie Signature logos, badges, touchpoints and zippers.
Featured models included in this premium fashion assortment are favourites finiti, ramble XL, i-Harbour E, i-Traver, i-Spin XL, i-Plenti, calmi R129 and i-Prodigi, as well as newcomers i-Level Pro, parcel LX, estrella, versiti and sprint.
