French toy brand, Janod is continuing its collection with WWF in 2023.
The exclusive range of FSC certified wooden toys in collaboration with the environmental organisation, is part of Janod’s wider promise to help the planet.
More than 30 products make up the collection, from animal and nature-themed push-along toys, through to playful balancing games.
Aimed at 1-7+ years, each product has been created using sustainable materials, with the aim of the whole collection to help educate children on the importance of looking after the planet they live on.
Janod has also committed to donating a percentage of the proceeds from every WWF product sold to support the actions of the NGO.
“Continuing to support sustainability within this collaboration is something we’re really proud of,” commented a spokesperson from Janod UK. “Not only does it reflect the ethos at the very heart of our brand, but the collection also continues to develop children’s education on the importance of looking after planet earth, as well as directly support WWF’s efforts. We hope that the WWF range will inspire generations and encourage them to stand up for wildlife and the natural world in the future.
“We recognise that our most basic needs are dependent on a healthy natural world, which is currently under threat so inspiring the youngest members of our society to care about the flora and fauna is essential. The protection of the planet is key, what we produce today will affect our children’s tomorrow so let’s act together.”
