Company on board as UK distributor to help strengthen relationships with independent toy, gift and garden centre customers.
Tactic Games UK has partnered with Inside Out Toys in a distribution deal to grow its brand in the UK and strengthen relationships with independent toy, gift and garden centre customers.
From August 1, Inside Out Toys will focus on promoting a selection of Tactic’s card, trivia and party games, as well as some of its popular outdoor and travel games.
The offering will include the likes of Flags of the World and Wonders of the World, plus new releases catering for players of all ages such as Beach Bounce and I Love Britain. 2020 also marks the 30th anniversary of Tactic’s Alias word play game, with the title also being part of Inside Out Toys’ catalogue for the autumn/winter season.
The new deal means that Tactic’s sales team can concentrate on national accounts and support the autumn launches of new family games including Jolly Polly, 15 Minutes to Self-Destruct and Hack My Password.
“The Tactic business in the UK has been going through a period of transition over the last 18 months and maximizing opportunities and increasing coverage within the independent sector has been our main priority,” said Phil O’Nion, UK sales manager at Tactic Games. “Our conversations with Inside Out have left us in no doubt that they are well positioned to help open new doors and introduce Tactic to more toy and gift retailers and garden centres.
“Our senior management team in Finland have been impressed with Julian and Nikki’s enthusiasm, professionalism and vision, and we are looking forward to working with them, their sales agents and their customers to ensure that Tactic’s reputation in the UK continues to go from strength to strength.”
Julian Garner, md of Inside Out Toys, continued: “We are thrilled to have been chosen to distribute Tactic Games in the UK. We now have a broad range of toys and games in our portfolio, and the addition of Tactic’s games also extends the age range of the brands we offer to our independent toy and gift retailers.
“Tactic’s social and environmental responsibility matches closely to our own and we are excited to work with the teams in the UK and Finland to further develop the brand here in the UK. We know our customers will love Tactic Games as much as we do, and we look forward to providing them with some Tactic memories of their own.”
