Inside Out Toys has confirmed that it has become sole UK distributor of a range of puzzles and games made from recycled card by Scratch Europe, adding to its range of sustainable toy brands.
The company will launch the brand at the Home & Gift Buyers Festival in Harrogate later this month (17-20 July). The family-owned small business is dedicated to growing its presence in the sustainable toy and gift market, deciding to complement its existing brands with a range of jigsaw puzzles.
“We were approached at a trade fair by Jan [Voorspoels] as he felt that our focus on sustainability would give the Scratch brand the best chance of success in the UK,” commented Julian Garner, md of IOT. “As well as using recycled or FSC card for all their products. the company is also in the process of moving to the use of soy-based inks, demonstrating its commitment to sustainability, which is key to our company ethos.
“We are sure our trade customers are going to love the collection and won’t waste any time getting them on their shelves.”
Scratch – which is owned by Belgian company DAM – has been a distributor of toys in France and Benelux since 1992.
IOT’s initial collection includes stacking towers, puzzles with 3D elements, magnetic puzzle books, contour shaped puzzles and 3-in-1 game sets.
Scratch Europe’s Jan and Tine Voorspoels added: “Since 2011, Scratch has evolved into a Belgian lifestyle toy and speciality brand. Scratch expresses its style all around the world, with a presence in more than 35 countries today. With a focus on safety, quality, education, innovation, design and packaging we try to make the world a happy and safe place for children.
“For this reason, we are very excited to partner up with Inside Out Toys, a distributor with a heart for sustainability: a real match.”
