Insect Lore teams with The World of Eric Carle

Company bringing to life The Very Hungry Caterpillar with launch of new kits.

Insect Lore has teamed up with The World of Eric Carle to launch a licensed version of its popular Butterfly Garden.

The company showcased the line – which is inspired by The Very Hungry Caterpillar – at UK Toy Fair last week to much acclaim.

Aimed at children from the age of four, the line includes a Butterfly Growing Kit which gives children (with a bit of help from their parents) the chance to watch their very own ‘hungry caterpillars’ grow to many times their size, change into chrysalides and then emerge as beautiful Painted Lady butterflies.

In addition, the range also includes World of Eric Carle-branded bug magnifiers and viewers.

Insect Lore’s signature Live Butterfly Kits have brought nature and science to life in thousands of classrooms and homes for 50 years. The goal is to give children a friendly, close-up introduction to metamorphosis, entomology and lifecycle learning.

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.