A powerhouse in the US dress up category, Disguise Inc has been building a strong EMEA team over recent months. Having been a North America costume partner with Disney for over 30 years, the EMEA division recently gained the costume rights for the brand and the range launched in the territory on 1 April, 2022.
Disguise already boasts a robust portfolio of licences in the EMEA region, including Mario, My Little Pony and Power Rangers, to name a few. The addition of the Disney rights to the offering, alongside an experienced and knowledgeable team both in EMEA and North America, provides a strong foundation for growth.
And that’s exactly the plan. Tony Lewis, sales director, explains: “We hope to continue the growth pattern in EMEA and build a sustainable business servicing the dress up market both directly and via key distribution partners, whilst becoming a best-in-class supplier.”
To read the full feature online in the latest issue of Progressive Preschool magazine, simply click here.
