A selection of the brand’s award-winning products will now be stocked online at Ocado from September.
The products to be stocked online at Ocado, will include the Carry on Carrier, the Splish & Splash Play set and the Soothing Light Projector. The new range will also feature toys from Spiral Activity toys to Cuddly Character Teethers and sensory toys such as the Musical Mirror Pal and Light n Sound pack of four balls.
Ocado has also listed the Baby’s 1st Teethe and Play Music Set, including four teethable instruments and the Mini Me pretend gift set which including a flip phone with selfie mirror and car keys.
Nivi Bhide, Infantino’s director of marketing, Europe, said: “We are very extremely excited to have secured this significant listing with Ocado, it is certainly an opportunity that opens Infantino up to a whole new market of families. How great that alongside the bread and milk, customers can now buy an ergonomic carrier, soothing teether gift set or night light.”