Four of the Infantino carriers are now available online and in all Smyths stores in the UK and Ireland.
Focusing on some of the brand’s hero items, four of the brand’s carriers including the Flip Advanced 4-in-1 Covertible Baby Carriers, as well as the Swift Grey Baby Carrier will be available from the retailer.
To support the arrival in store, Infantino has conducted in-depth store training with the Smyths sales force. Over five days, the team trained more than 400 staff, sharing tips and tricks on how to use the carriers, highlighting USPs for each design and helping to enhance the consumer buying experience.
Infantino has also secured designated space in the stores, with FSDUs in the nursery aisles to help parents spot the carriers easily. Strategically placed QR codes will also help consumers to easily access more information.
Nivi Bhide, Infantino’s director of marketing, Europe, commented: “We are thrilled to have been listed in Smyths in the UK and Ireland with our best-selling carriers. Visiting some of the stores was an absolute joy, and it was brilliant to train the staff on our carriers to ensure they are knowledgeable when selling to new and expectant parents.
“Speaking with staff in person has been invaluable in helping to engage the Smyths team with our carrier collection.”
