Infantino introduces eco-friendly Flip Carrier

The new Flip 4-in-1 Nature and Nurture Convertible Carrier is a new design in the Flip collection.

With a sustainable makeover, the latest design is made entirely with eco and baby-friendly materials, using dye-free cotton.

Also featuring a hemp outer layer, a foam inner padding partially derived from corn, and toggles made from recycled stem and husk, the Flip 4-in-1 Nature and Nurture is ideal for consumers looking to lead a greener lifestyle.

Coming in a classic beige colourway, it pairs with the sage detailing in the design and makes this gender neutral carrier easy to match with any style.

Boasting all the same features of Flip, the convertible ergonomic carrier can be worn four ways to carry. Supporting in the newborn days, the facing-in folded seat is ideal, but as little ones grow, the seat can be expanded. It also offers a facing out folded seat option for when babies can hold their head unaided. Finally for toddler years, the carrier supports back carrying with the expanded seat.

With extra-padded straps, a lumbar supporting waistband to distribute weight evenly, cradling headrest, and ergonomic seat, each of which is adjustable to allow users to customise the carrier to fit perfectly. The detachable shoulder strap covers and double sided WonderBib are also machine washable.

Nivi Bhide, director of marketing Europe at Infantino, commented: “We are so thrilled to be launching our best-selling carrier in yet another colourway, and even better that it’s eco-friendly and made with natural materials. The popular option has already been a hit in the US, so I have no doubt that it’s going to be popular in the UK too, especially with the neutral tone ensuring it has a universal appeal.”

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