Infantino has announced its acquisition of BooginHead – a collection of stylish, universal, affordable baby products.
BooginHead has been in the baby products sector for 0ver 17 years, and creates universal accessories that work with baby necessity products like dummies, teethers, bibs, feeding essential and sippy cups which parents are already using.
The merge and acquisition of these two companies creates synergic effect and expands the product portfolio of Infantino’s baby product categories.
During its 45 year tenure, Infantino has grown to become a household name, known for quality products which prioritise the safety, comfort and happiness of babies and their parents. BooginHead specialises in feeding essential products, such as Pacifier Clips and Teethers, has also quickly established itself as a staple in the parenting community, with an emphasis on inclusion and fostering relationships through quality products and educational content.
Infantino’s acquisition of BooginHead serves as an extension of the companies’ priorities as both brands find alignment in core values and business goals.
