British pushchair brand iCandy has named legendary equestrian and Olympic medallist Zara Tindall as its new ambassador.
The iCandy brand chose Zara, the daughter of Princess Anne and eldest granddaughter of Queen Elizabeth II, as someone who truly embodies the multi-dimensional modern, working parent.
Zara and her husband Mike Tindall (ex- England Rugby Captain) have two children; four-year old Mia and three-month-old baby Lena.
The iCandy team visited Zara’s home and stables in Gloucestershire to capture a behind-the-scenes look into her life as both an athlete-in-training and mother. The video and photography from the day is the first to feature an iCandy brandambassador for the ‘iCandy for Land Rover’ collaboration pushchair, highlighting the prestigious and high-profile partnership between Zara and the iCandy brand.
“I always use the best equipment in competing and it definitely applies for the children and having the best for the baby,” says Zara. “The iCandy for Land Rover works incredibly well for us and fits into our lifestyle across all-terrains, it is light and accessible. It is a fantastic addition for our family.”
“It is so wonderful to have Zara as part of our iCandy family,” said Bradley Appel, iCandy joint ceo. “As a fourth-generation family business we understand the pressures modern life can bring to parenting and our brand mission is to aid and benefit the lives of parents and children’s as much as possible, through innovative and beautifully functional products.”