Fashion-forward pushchair company iCandy’s has launched it first television commercial, focusing on the brand new Raspberry which forms part of the much-anticipated 2018 collection.
The exclusive advertisement aired on UK television last week and will showcase the lightweight pushchair for the next month. The advert – which is a first for iCandy – highlights the broadening appeal of the brand as the company continues to focus on marketing its product across the marketplace.
The advert, entitled ‘Own The City’, follows city life for a young family, highlighting the ease at which the lightweight, urban stroller effortlessly handles its surroundings as the couple navigate a busy journey through central London.
The commercial will show on Sky channels from 1 – 28 February, 2018, using the Adsmart system to ensure that the advert targets Sky subscribers who are expecting a baby, creating a highly-focused marketing campaign.
“This is another example of how iCandy utilise the latest technology to revolutionise how they market their pushchairs,” said a spokesperson for the company. “We hope that the first TV commercial will drive further awareness of the iCandy Raspberry, and help educate parents on the city savvy stroller.”
