PreschoolNews.net catches up with some key players in the burgeoning arts and crafts category.
“Colouring is one of the most popular creative activities in preschool age, while it’s proven to encourage kids’ imagination,” begins Iro Theodoritsi, European senior brand manager, Crayola division at Vivid Toy Group, when asked why the creative play sector is such an important one for preschoolers.
One of the first activities which children probably actively take part in, colouring, painting, moulding, doodling, mess-free play, the creative play category is solid business for retailers all year round. And there’s plenty of product out there to choose from, too.
Vivid’s preschool creative business with Crayola has been growing substantially over the last years, Iro explains to PPS, driven by its unique mess free colouring experience and innovative colouring tools, especially designed for little hands.
“More parents and caregivers acknowledge the power of creative colouring and encourage their little artists to have fun colouring, but preferably without any mess,” says Iro. “And that’s what makes Color Wonder (mess free) and My First Crayola (washable) range so popular.”
To read the full feature in the latest edition of Progressive Preschool, simply click on this link.
