Charlotte Stanway, PR manager for Cosatto, spoke to PreschoolNews.net at the company’s much-anticipated return to Harrogate International Nursery Fair to reveal the new Happy Baby Guarantee.
“It’s the first time we’ve been here for 15 years,” said Charlotte. “We thought it was really important to promote ourselves among the independents. They are a really strong market for us so we wanted to show our faces!”
The Cosatto stand was showcasing a number of new products as well as an exclusive new line for independents, which was voted for by them from a number of potential designs.
The Happy Baby Guarantee launched as a result of this exclusive new range, after Cosatto began working with professor Anna Franklin, a child psychologist who gave the company insight into the effects of their colourful, patterned hoods and the impact they have on a child’s development.
“Based on that, we decided to design all of our hoods around certain colours and patterns and from that we launched the Happy Baby Guarantee,” said Charlotte. “If your baby isn’t happy in a Cosatto product in 100 days, we’ll give you your money back!”
