A number of preschool products and collaborations were among those celebrated by Hasbro last week at its annual UK Partner Day.
Held at the Ham Yard Hotel on 11 July, the event saw the studio’s licensee and retail partners gather to receive an update on key properties including Peppa Pig, My Little Pony and Transformers among others.
Hasbro also presented a number of partner awards, with TOMY, Mori and Trotters among the names picking up accolades.
The winners in full are below:
- Hardlines Partner of the Year – TY
- Apparel Partner of the Year – Aykroyds/TDP
- Outstanding Innovation – EXG
- Best Marketing (Licensee) – Royal Mail
- Outstanding Collaborator – TOMY
- Best Retail Marketing Initiative – Trotters
- Best Retailer Award – Amazon
- Best Newcomer (licensee) or (Range) – Emma Bridgewater and Mori
- Publishing Partner of the Year – Story House Egmont
- Home & Accs Award – Hunter Price
