Harrogate seminars to cover consumer trends and social media

The hot topics which will be covered in this year’s Harrogate seminar programme have been announced and will cover consumer trends and social media among others.

Organised by the The Baby Products Association, the programme will include a fantastic line-up of speakers covering a wide range of subjects which can help with business in the nursery industry, for manufacturers, suppliers and retailers.

Fraser Bradshaw of creative agency saintnicks will explore the role of brands to consumers and how they can keep their relevance in a world of over-supply, outlining the key steps to strengthening brands and achieving sales growth on and offline.

Jonathan Watson and Nick Richardson of The Insights People will give visitors a heads-up on consumer trends in the nursery sector and an insight in how they can engage with consumers effectively and encourage sales in an ever-changing, highly competitive market place.

Ross Hewitt of Secret Pie will explain the importance of smart social media planning, covering how retailers can get organised with content and begin to create a plan that will help them to stay focused on messages to their existing audience while also attracting new followers.

Finally, the uncertainty of Brexit is a hot topic and will be raising a lot of questions as we draw closer to the day itself. Sara Ludlam from leading law firm 3Volution will explain the possible implications for companies in the nursery industry from a commercial and intellectual property perspective.

The Seminar Theatre is located in Hall Q of the Harrogate Convention Centre and seminars will be taking take place on Sunday 24 and Monday 25 March.

Full details and times can be found on the HINF website.

MORE NEWS
PPS_new
 
The March/April issue of Progressive Preschool is ready to read online now with its accompanying 44-page supplement – the fourth edition of our annual Ultimate Guide to Travel Systems & Car Seat Retailing....
iCandyPeach500x500
 
Building on the legacy of the iCandy Designer Collection, STUDIO aims to redefine luxury with meticulous attention to detail, premium finishes and unmatched functionality....
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.