Hape readies for busy 2019 with raft of new launches

Company is launching a new category, Junior Inventor, plus extensions to popular ranges.

Hape is gearing up for a busy 2019 with the company planning a raft of new launches, including a whole new category.

The company has enjoying solid success with its wooden lines throughout 2018 – with its 101 Beech Blocks and Go Fish Go (pictured) being particularly strong sellers – and it is now looking to further build on this next year.

The new category will be called Junior Inventor, with the aim to allow children to immerse themselves in science experiments through the medium of mechanical functions.

Hape will also reveal extensions to its preschool Kitchen & Food, Music, Bath, Infant and, for the 4Y+ market, additional Quadrilla products for 2019.

Joe Rushworth, sales manager at Marbel, explained to PreschoolNews: “[Wooden toys] never date or go out of fashion, achieving a sturdy well-made toy time and time again that parents know they can trust to withstand the rough and tumble of child’s play. Not to mention children cannot beat the tactical feel and texture of wooden toys.”

Joe also said that retailers should consider live demonstrations, play tables and pop-up activities to highlight the toys’ capabilities and quality, further strengthening sales in-store.

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
SmythsHeroToys500x500
 
Smyths Toys Superstores has named a number of preschool brands among its Hero Toys for Christmas 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.