Following its successful introduction to the US market, Green Sheep Group has revealed that it is planning its next launch in Turkey, followed by further global expansion.
Talking to preschoolnews.net at Harrogate International Nursery Fair, Mitch Levene, coo, Green Sheep Group, revealed: “We’ve just launched in the USA and that’s already starting to look very successful. We’re about to launch in another massive market, which is Turkey. We’re launching with a major retailer out there, which has the biggest share of the market. For furniture, they have half the market, so it’s a big alliance with them, a big partnership.”
Mitch also outlined further expansion plans for the Snüz brand: “We’ve got some other markets lined up back-to-back. We’re already in the Middle East and doing big things there, Australia and New Zealand, we’re just starting to launch now, we’ve already been introduced there, but we’re now going into major launch mode.
“So international expansion is a big part of the plan too, because actually coming back to consumers, they are asking for Snuz in these markets, so we’ve got a head start. There’s a pool of consumers across the world who want Snuz. It’s harder in the USA as we have to make changes to meet their regulations, so it’s a bigger challenge in terms of product design. But there are markets where we don’t have to do much at all.
The strength of the brand in other markets is in part attributed to the product design. Jamie Jillard, head of marketing, explained: “Even though Snuz is contemporary in terms of its design style, we still keep that timeless element, so it’s not ultra modern, it’s not divisive. The use of natural materials means it’s always going to be those staple materials which transcend generations. So it does have that global reach, because it’s not hugely trend driven or regionalised.”
Mitch concluded: “Our job is to get so far ahead, hence the marketing, advertising, product design and innovation, and get the right distribution in the right places, and then we’re unstoppable. Not because of any arrogance, but because we want to do the right thing for parents and babies.”
