Reflecting its commitment to engaging with today’s parents, Graco has launched its official UK TikTok channel, @gracouk.
The brand is already active across a range of other social platforms, including Instagram, Facebook, YouTube and the award-winning Graco Village microsite.
Luisa Rollins-Svensson, Graco marketing manager, said: “TikTok goes beyond being a place for entertainment; it’s increasingly used as a search engine for product information and recommendations. We’re excited to use the platform to showcase the depth of our product range in a format that’s visual, engaging, and informative.”
Graco plans to create content demonstrating its dependable, well-crafted products that deliver exceptional value for families, leveraging TikTok’s dynamic, video-first platform to highlight the standout features of its range.
