Following a successful pivot during the pandemic, Dr Gummer’s Good Play Guide is now putting plans in place for its expansion into the US market, with an internal restructure, fresh online offering and new members of the team.
Dr Amanda Gummer, child research psychologist and founder of the Good Play Guide, has revealed that the team is currently developing new guides which, alongside the upcoming international expansion and redesign of the website, has prompted a wider restructure of the business.
The Good Toy Guide is also continuing to grow as the e-commerce site evolves and a new team will be coming on board to look after the expansion of this new aspect of the business. The Good Activities Guide, Good Kids Book Guide and Good Nursery Guide are being included in the new structure, with senior appointments for these divisions being announced in due course.
Elsewhere, Nicola Jenkins has joined the team as head of the Good App Guide – one of the most popular sections of the Good Play Guide website – while Frances Cain will oversee the international expansion of the business.
Meanwhile, Fundamentally Children – the business-to-business arm of the organisation – is continuing to offer high-quality research, consultancy and training to organisations providing products or services for children. With an increasingly high presence in the media, Dr Gummer is making regular appearances on Sky News, BBC and Times Radio and is in demand for comment and endorsement of clients’ products. The team will also be expanding to add further experts in the fields of child development and education to support this side of the business.
