Golden Bear on board as master toy for Love Monster

Toy company will cover a wide range of categories for the UK, Ireland and Australia.

Golden Bear has added to its preschool roster, signing up as master toy for Boat Rocker Studios’ upcoming show, Love Monster.

The partnership will see Golden Bear produce licensed Love Monster products for the UK, Ireland and Australia across a wide range of categories including plush, plastic, role-play, electronic learning aids, bath and wooden toys.

The 2D animated series shares big life learnings from a little monster with a huge heart and is based on the bestselling books by Rachel Bright, published by HarperCollins Children’s Books.

“We are delighted to be partnering Boat Rocker on the wonderful Love Monster property,” said Barry Hughes, md of Golden Bear. “We instantly fell in love with Love Monster and his friends in Fluffytown and have already had lots of fun turning the characters into delightful toy samples that have translated exceptionally well.

“We are looking forward to the launch of the show next year and then bringing the toys to market.”

Kate Schlomann, evp of brand management and content marketing at Boat Rocker Studios, added: “We are thrilled to be teaming up with Golden Bear, who have an outstanding reputation for producing high quality toys in the pre-school space. We can’t wait to bring Love Monster and his cute furry friends from Fluffytown to life for children to cuddle and play with at home.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.