Brand & Licensing Innovation Summits will aim to guide industry through changing retail, content and consumer landscapes.
Global Licensing Group is launching Brand & Licensing Innovation Summits in Europe and North America, with the aim of celebrating the power of brands and brand extension and provide trends and forecasts, retailer insights, spotlights on growth categories and deep dives into digital and content innovation.
The summits will aim to help companies navigate the changing retail, content and consumer landscape through keynotes, panel discussions, roundtables and workshops.
Content will be curated by the License Global editorial team and Products of Change. It will be presented in association with Licensing International.
The inaugural B&LIS will focus on the European market and will take place virtually on June 9-11.
Each day will spotlight a different topic:
- Day 1 – Trends and Retail
- Day 2 – CSR & Sustainability with a programme exclusively curated by Products of Change
- Day 3 – Content and Digital Transformation
The second edition of B&LIS will focus on the US market and will take the form of a hybrid summit on October 27-28, with an in-person element hosted in New York.
“We spent many, many hours talking to the industry before launching B&LIS, and our research confirmed there is huge appetite for forward-looking content that highlights the innovations, insight and future trends that will drive the success of brands and businesses post-pandemic,” explained Anna Knight, vp of licensing, Informa Markets. “Our trade shows very much focus on deal-making, networking and trend spotting whereas the newly launched B&LIS summits are a complementary thought-leadership opportunity for the industry to learn from and debate with experts inside and outside the world of licensing.
“They will provide inspiring and exclusive content on future-looking actionable trends and enable delegates to better navigate the changing licensing landscape.”
The summits will aim to complement Licensing Expo (August 10-12) and Brand Licensing Europe (November 17-19).
You can register your interest for the Europe B&LIS by clicking on this link.
