New collaboration will see clothing and accessories launch in stores for ages one and up.
George @ Asda is launching a new collaboration with the Royal Horticultural Society, which will see it welcome clothing and accessories for youngsters from the age of one.
The range – which spans the ages of 1-7 – includes shirts, t-shirts, hoodies, dresses, shorts, boots, backpacks and rainhats. It’s a carefully selected mix of apparel for wearing in the garden, at picnics, during outings to the park and more. And of course, keeping British weather in mind, there’s something for both sunny and rainy British days.
The George design team has collaborated with the RHS to create a unique print direction featuring hand-drawn illustrations of smiling vegetables, bright garden tools and colourful tractors.
There are also slogans encouraging kids to reconnect with nature and grow plants and veg, such as ‘I am growing every day’, ‘You can find me in the garden’ and the collection’s tagline ‘Let’s go and grow’, which can be found in back neck prints, back neck tapes and packaging.
To further underline the joys of gardening, swing tags have been designed in the shape of flower pots.
“This collaboration between George and the RHS is aimed at producing a collection of products that are beautiful to look at, great to wear and support a worthwhile message in a fun way,” commented Estella Arroyo, product design profession lead at George. “We are very proud to be collaborating with the RHS on this wonderful range which has been worked through by two companies who have the same values in mind.
“We‘re delighted with the final product which displays both quality and style and encourages children to get outside and grow.”
Cathy Snow, licensing manager at the RHS, added: “This is our very first collaboration on children’s clothing and the results, in terms of products, packaging and design, have exceeded our expectations. And, of course, the whole range brilliantly supports our key message – to encourage everyone, no matter their age or ability, to ’get growing’.
“This line has been a joy to work on and I think it will delight its young target market as much as it has delighted us.”
