James Galt & Co is teaming up with the Natural History Museum to develop a new range of inspiring learning and activity kits.
Due to launch in spring/summer 2024, the Let’s Learn range will combine captivating illustrations alongside a breadth of natural history to engage younger children in STEAM (Science, Technology, Engineering, Arts and Mathematics) learning.
The series will immerse children in the worlds of science and natural history through fun and enriching activities, with the first range of kits themed around Dinosaurs and Tiny Creatures.
A natural pairing for the companies, both brands have played significant roles in nurturing and educating curious minds for generations.
Sustainability has been prioritised throughout the development process – an area of consideration vital to both brands. Every detail of the process was considered, from utilising recycled and recyclable materials, to the repurposing of packaging for additional activity.
“We’ve thoroughly enjoyed working with the team at Galt Toys to bring this exciting new range to life,” commented Emma Russell, senior licensing manager at the Natural History Museum. “From our very first conversation, it was apparent we held similar values and were both equally passionate about creating opportunities for children to immerse themselves in the science and study of the natural world.”
Jacqueline Taylor-Foo, general manager at James Galt & Co (part of Jumbo Group), continued: “Partnering with a brand such as the Natural History Museum has been a brilliant opportunity for Galt Toys. Our heritage in designing educational toys paired with the scientific expertise of the Natural History Museum team, has resulted in a wonderful new collection which is sure to deliver on its STEAM promise.
“The Let’s Learn range of educational kits launches next spring. Each kit provides a total of six projects, designed to help develop vital skills for future scientists all encased in vibrant engaging packaging which has been created from sustainably sourced, FSC certified materials. Most of all, as with all our toys, there’s incredible play value inside each box which will encourage the consumer to come back for more.”
