Christmas Jumper Day celebrations, a bid for Christmas number one and new seasonal ranges all part of activity.
Entertainment One has a packed schedule of retail, marketing and licensing activities to keep preschool brand Peppa Pig front of mind with UK consumers this Christmas.
eOne and Westfield joined Save the Children for their eighth, annual Christmas Jumper Day charitable celebrations. On December 12 – the eve of Christmas Jumper Day – Peppa Pig showcased her first Christmas charity single, Bing Bong Christmas, at special ‘Bing Bong Discos’ hosted at Westfield London and Stratford City centres as part of her bid to become the UK’s Christmas number one this year.
A donation from every stream and download of Bing Bong Christmas will go to Save the Children. Guests wore their Christmas jumpers while listening to Peppa’s new single and learned some new dance moves taught by Peppa herself.
“Peppa Pig is top of many preschoolers’ Christmas lists this year and we’re pleased that our close partnership with Save the Children and Westfield has created an unforgettable event to celebrate Peppa’s first Christmas charity single,” said eOne’s Rebecca Harvey, evp global brand and marketing at Family & Brands. “We hope our efforts will raise much needed funds for a worthy cause this Christmas.”
To support the charity’s Christmas Jumper Day activity, Peppa Pig licensees including Penguin Books, Character Options, Ravensburger and Peppa Pig World are also selling bespoke seasonal products that will give a donation of sales to Save the Children as part of the Christmas Jumper Day fundraising campaign.
This year saw Character Options’ Stage Play-set win a spot on the coveted Dreamtoys listing, while eOne has also collaborated with a number of licensees to produce a new range of seasonal gifting Peppa Pig merchandise to meet consumer demand.
Star Editions is launching the first Peppa Pig online shopping destination offering an extensive new range of customisable giftware products including stationery, plush, toys and games, as well as an exclusive range of Christmas gifts.
Enesco has launched new Christmas items for its Peppa Pig Collection including a Bamboo Christmas Eve Set, Christmas Bauble and Christmas Sack, while Signature Gifts has a gifting range featuring Peppa Pig baubles, Christmas Eve boxes, bone China mug and plate sets to retailers including Next, Studio, Very and Not on The High Street.
Roy Lowe has also created a Peppa Pig Christmas Family Sock Pack for customers to select their favourite characters and sizes to create the perfect bundle for every member of the family.
eOne continues to campaign to get Peppa Pig to the Christmas number one spot, with voice actress Harley Bird taking part in a series of national TV and radio PR interviews and an extensive social media campaign running through to December 24.
