The organic and ethical children’s wear company announces increased sales for the seven months from June to December 2020 and repays its furlough funds to HMRC.
The company, which comprises of organic cotton children’s wear brand, Frugi, and reusable products brands TotsBots and Bloom & Nora, attributes the growth to the continued momentum in consumers buying from D2C companies, especially throughout the pandemic, as well as the shift towards shoppers buying from ethical and sustainable brands.
As a result of the increase in sales, Frugi Group has decided to repay its furlough funds to the HMRC, in line with the company’s ethical spirit.
Sarah Clark, CEO of Frugi, said: “although the ecomonic situation has been, and will remain a challenge, the strength of the Frugi community and continued interest in our core value, of putting people adn planet first, has helped support the growth of our business these past 12 months.
“We have some exciting plans in our pipeline this year that I anticipate will support momentum in the domestic and international growth of our brands.”
In 2018, Frugi received private equity investment from True to help the business expand and promote its sustainable ethics. In 202, the firm acquired TotsBots and Bloom and Nora, to enable it to spread its sustainable credentials into a rapicdly growing sector.
As a result of its continued momentum, the Board at Frugi believes the brands will remain on track to exceed expectations for the FY21 financial year.
